Wati Wichirananit, CEO of VING brand
When sandals become the marathon companion.
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Imagine the world of marathon running.
Where canvas shoes have long dominated the grandeur of the world.
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Suddenly, "sandals" burst onto the scene to challenge the throne.
This is not a story in fiction but a true story of VING.
Brands that dare to break conventions, selling over 119 million baht within just four years.
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VING is not just ordinary sandals.
But it is the result of an out-of-the-box mindset and an obsession with running.
Of Your Wife, Viat, Founder of the Brand
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He did not view sandals merely as casual attire.
But he saw the potential to transform it into a key equipment for marathon runners.
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Driven by unwavering research and development commitment.
You've created sandals that are durable and lightweight.
Designed specifically to absorb impact from long-distance running.
He cares about every detail, from the flexibility of the shoe sole.
To the point of breathability that keeps runners comfortable throughout the competition.
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The success of VING did not happen overnight.
But it is the result of hard work and unwavering confidence in our vision.
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Khun Vi Proves that even in a highly competitive market
Creating something truly new that meets consumers' genuine needs.
Always remains the path to success.
The story of VING teaches us that regardless of which industry you are in,
Courage to challenge old beliefs and always seeking new opportunities.
It is the heart of growth and success.
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VING is not just a brand of sandals.
But it is a symbol of courage to stand out.
And it proves that great success can begin at the smallest steps.
We dare to step beyond the familiar.
And walk your dreams relentlessly.
Reference: "VING" Running Marathon Sandals? With Sales of 119 Million in 4 Years!! | THE INSIDER PODCAST
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