If we are in, we are the 1% of the world's representatives. Transforming the VING brand into the global market | The Secret Sauce

If at least one of us is truly engaged and has benefited from it, we are the 1% of the world's customers, which means that the global market is already large enough.

This is a powerful statement from Mr. We-Vaati Wisnitchi, founder and CEO of the VING (Ving) brand, who gave an interview in the program. The Secret Sauce This statement is not merely an emotional trigger but the core of our philosophy. Brand Concept A revolutionary innovation Thai shoes brand Step out boldly on the global stage amidst the competition of major brands. Choosing not to cater to everyone but instead focusing on solving problems for small groups has become the key to unlocking business potential.

This article will take you on an intensive business lesson, diving deep into the core strategies. The Secret Sauce VING Why running sandals Go Inter Born from a single step on the treadmill, this innovation has evolved into a solution that transforms pain into progress. Rococo For runners worldwide and to expand our global fanbase with strong international reach.

From the crisis of "shoes biting" to the birth of Shoes Thailand, a global leader in footwear.

Many great businesses on the world have emerged from deep-seated pain points that remain unaddressed by serious efforts. VING is the starting point of innovation, not born in a luxurious laboratory but forged on the racecourse filled with sweat and pain. Back when the brand founder traveled to international marathons, he prepared both his body and wore expensive canvas running shoes. However, when the race progressed halfway, the pair of shoes betrayed him by pinching his feet. Toothpick Severe enough to cause blisters

At the moment when physical pain surged to its peak, the runner's spirit refused to surrender. He decided to stop at a roadside store to purchase ordinary sandals and transform his run. A miracle occurred as he ran the full 42.195-kilometer marathon on those very sandals, achieving an astonishing result! That near-death experience on the treadmill sparked the thought that... If we create open-toe sandals that are comfortable yet incorporate advanced impact-support technology like leading global running shoes, how much could this help runners? And that is the first milestone of fundraising, research, and design that has evolved into... running sandals VING Brand Currently

2. The 1% Human Representative Theory: Why "In" Creates a Massive Market?

Brand Concept The item that was highlighted in The Secret Sauce is the principle of "one percent representative" in the old business world. Brands are often taught to produce goods for mass markets to maximize share capture, but VING chose a different path: addressing the needs of small, passionate niche markets with deep healing solutions.

When VING announced its intention to launch long-distance running sandals, many initially viewed it as unconventional. However, because VING's team is deeply committed to addressing this issue, they understood that... Newcomer Runner When muscles are still untrained or when marathon runners face shoe pressure that crushes their feet and causes purple nails, there is truly a solution. By embracing what you love, the brand has achieved ultimate attention to detail—from the strap's construction to weight distribution. When products were launched, a 1% group of people with the same issue responded with explosive enthusiasm, forming a tight community and becoming the most powerful voice in expanding the market.

3. Introducing Gointer's Punching Running Sandals – Breaking the Wall of Local Quality

Another one The Secret Sauce VING The issue of location constraints has been discussed. You have proven that in the digital age, "we don't lose opportunities because of location, but we lose opportunities because we are not ready." Even though we operate from regions like Khon Kaen Province, since our inception, Global Mindset has driven VING to build a robust back-office system, supply chain, and product quality that are ready to compete on an international level.

The results of this commitment have made VING the current leader in... running sandals Go Inter With a strong international customer base and Partner that markets abroad With serious innovation, VING has earned recognition among elite Kenyan runners who chose to wear VING and secure championship titles at marathons worldwide, creating a viral phenomenon globally. Moreover, VING's world-class quality has captivated international audiences, including users in Japan who have begun applying VING to concerts and music festivals, requiring them to stand still for hours and jump around. This has sparked reviews praising its comfort and non-painful sole design, expanding the brand's market reach seamlessly from athletes to lifestyle fashion enthusiasts.

4. Innovation Beyond Fashion: The Answer for Health-Conscious Wearers by Recovery Shoes

When competing on the world stage against major global brands, VING does not rely solely on design; we fight with "Material Science" innovation and "Biomechanics" engineering. The biggest challenge is... Newcomer Runner Including those who need to stand for long periods, such as pain in the heel or what we know as Rococo (Plantar Fasciitis)

• 🧬 Supporting arches (V-Shape Arch Support): VING is designed to be Recovery shoes Truly, this design incorporates a contoured arch that adapts to human arches, distributing pressure from the heel evenly across the forefoot while effectively reducing the tightness of the sole's fascia at the precise point.
• 🧪 Compound EVA material, exclusive trademark: Different from conventional foam shoes, VING's foam is not merely soft; it is engineered with responsive rebound and dual cushioning that simultaneously propels energy forward and absorbs impact, eliminating the need for excessive muscle effort.
• 🌬️ Active Recovery: Whether you're running a marathon or working all day, switching to VING will help your feet rest, improve breathability, and quickly reduce foot swelling.

5. The Spirit of Growth Beyond Just the Place of Birth

At the major event The Secret Sauce Business Weekend held in Khon Kaen Province, VING reaffirmed its spirit of... Thai shoes brand VING has never stopped evolving, even starting from small beginnings, driven by a vision focused on solving real-world problems. Today, VING stands as a proud testament to the fact that "Thai innovation is good enough to compete and win hearts from the world."

Currently, VING is not only committed to its products but also places great emphasis on the user experience across all dimensions to ensure sustainable growth. Business success is not merely about selling goods, but about delivering value that improves people's lives. As long as there are still 1% of people who desire freedom to walk, VING is ready to stand alongside them forever.