Understanding the Bai Po Business Awards by Sasin: Why It Matters
For business owners, this award is considered a national Quality Seal.
The Bai Po Business Awards by Sasin is a collaboration between two major institutions:
Siam Commercial Bank (SCB)
Sasin School of Management (Chulalongkorn University)
The selection process is extremely rigorous.
Notably, companies cannot apply for this award.
The judging panel identifies high-potential entrepreneurs themselves and evaluates standout brands across areas such as:
Innovation
Branding and marketing excellence
Entrepreneurship and business development
VING’s recognition confirms that the brand is not a trend, but a genuinely impactful Thai SME acknowledged at the national level.
Why VING Won: Key Strengths That Impressed the Judges
In a market filled with sandals of all types, VING managed to stand out.
The key lies in the brand’s DNA, built on micro-level attention to detail and a commitment to functional design.
1. Innovation That Solves a National Pain Point
Many Thais experience foot discomfort from walking long distances, standing for extended hours, or plantar fasciitis. Yet, market options have been limited:
High-quality footwear is often too expensive
Cheap sandals wear out quickly or worsen pain
VING solved this gap by creating Recovery Sandals using premium foam technologies like VEVALITE+ and VEPro, at an affordable price point.
The judging committee recognised that VING offers more than a product — it delivers a better quality of life.
2. Designed for the Thai Foot
Foreign brands are often not optimised for Asian feet, which tend to be wider and flatter.
VING uses a Thai Foot Mould, ensuring a natural fit:
No squeezing
No rubbing
No discomfort
This anatomical precision is a competitive advantage that sets VING apart.
3. Transforming Sandals into Performance Gear
VING challenged industry norms by creating sandals for marathon running.
By combining:
Comfort
Performance
Recovery features
VING successfully redefined what a sandal can be, creating a category that blends lifestyle and sport.
Why You Should Try VING at Least Once
Awards are meaningful, but what matters most is the user experience.
Here are three reasons people love VING from the first step:
1. Cushioning With Purpose
VING’s foam is not overly soft. Instead, it provides a responsive, bouncy feel that helps you walk farther with less fatigue.
2. Arch Support That Understands Your Foot
For flat feet or early heel pain, VING’s arch support lifts and stabilises the foot gently, similar to receiving continuous foot relief as you walk.
3. Marathon-Level Durability
If a pair can withstand a 42 km marathon, it is more than capable of handling everyday use.
One pair lasts a long time and maintains performance throughout.
Recommended Award-Winning Models
If you want to experience this level of craftsmanship, start with these models:
VING VARI-Series – Best for recovery and plantar fasciitis
VING VIX – Versatile for lifestyle, work, driving, and travel
VING TORANI – Ideal for hiking, outdoor routes, and trail running
A Moment of National Pride
Winning the 20th Bai Po Business Awards from Sasin marks the beginning, not the end, for VING.
It proves that a Thai SME can create world-class innovation and improve people’s daily lives.
Explore VING at: www.shop.ving.run